Commercial Video Creation

During my time at B.Duck, I led an AIGC team in completing 50+ commercial and social media projects for brands including KFC, Haidilao and Lipton, spanning brand advertising, IP content and social media videos.

I start with each brand’s communication needs, translating product information, IP characteristics and the context in which the work will be shown into specific creative concepts and shots. Throughout the process, I consider storytelling, visual style and production feasibility together, taking concepts through to finished films.

I lead a 2–3 person AIGC team and coordinate projects from the initial brief to delivery. My hands-on work spans creative planning, director storyboards, visual development, asset preparation and AIGC shot production.

• 🗂️Project coordination
• 💡Creative planning
• 🎬Director storyboards
• 🎨Visual development
• 🧩Asset preparation
• 🎞️AIGC shot production

I turn client needs into a creative direction and shot requirements, establish character and scene references, and refine keyframes and generated clips. Throughout production, I oversee visual style, character consistency and continuity, and translate client feedback into specific shot revisions.

I organize the methods, prompt templates and checks used throughout commercial video production into a Skill, creating resources that can be reused across projects.